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Author: Scott Matchmaker

The Preston Machine: Why North End Should Stop Gambling on Promotion and Build a Player-Trading Club

Posted on September 15, 2026 by Scott Matchmaker

Paul Heckingbottom was dismissed by Preston North End on 13 September 2026 after six defeats in the opening seven Championship matches left the club 23rd. One phrase in the club’s reasoning matters far beyond the manager. There had been “significant investment in the playing squad.” That should make everybody interested in Preston stop for a…

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The LA Aztecs Need More Than a Stadium. We Need the Right City Partnership.

Posted on September 15, 2026 by Scott Matchmaker

There is a reason I continue to believe in the project. It is not because building a professional football club in Los Angeles is easy. It isn’t. It is because the opportunity has never really been about putting 22 players on a pitch and building some seats around them. The bigger opportunity is to work…

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YOU SHOULDN’T BE ALLOWED TO BUY A FOOTBALL CLUB WITH THE FOOTBALL CLUB’S OWN MONEY

Posted on September 13, 2026 by Scott Matchmaker

THE ARGUMENT IN 20 SECONDS Football clubs should be allowed to borrow money to build themselves. They should not be required to carry financial risk because somebody wants to buy them. Manchester United showed the long-term cost. Liverpool showed how badly it can unravel. Burnley shows why the question still matters. The owner should finance…

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The Conor Benn You See Might Not Be the Conor Benn People Know

Posted on September 10, 2026 by Scott Matchmaker

I met Nigel Benn and his son Conor in Australia in 2013. Conor was still a teenager. No controversy. No press-conference character. No social-media trial. Just a young lad with his dad. And thirteen years later, the thing I remember most is remarkably simple. They were a lovely family. That memory has stayed with me….

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Repricing the Premier League

Posted on September 6, 2026 by Scott Matchmaker

Shortly before the Premier League season started, I published my predictions for all twenty clubs. Liverpool champions. Brentford sixth. Aston Villa fifth. Everton seventh. Manchester United tenth. Tottenham eleventh. Newcastle thirteenth. Some of those predictions looked ridiculous to people. Good. They were supposed to challenge the market. Because my original article was never really about…

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Stop Treating the Transfer Market Like Deliveroo

Posted on September 5, 2026 by Scott Matchmaker

There is an arrogance in football recruitment that nobody talks about enough. Too many clubs approach the transfer market like ordering a takeaway. Open the menu. Pick the striker. Ring the club. Agree a fee. Wait for him to arrive. Maybe throw in a winger while you’re there. Football does not work like that. The…

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I Wasn’t Scouting Players. I Was Looking for Where Football Had Mispriced the Human

Posted on September 3, 2026 by Scott Matchmaker

For three years, I worked in a strange corner of football. I was an FA-registered intermediary. Most days were less glamorous than people imagine. Motorways. Training grounds. Service-station coffee. Calls from the car. Meetings that went somewhere and meetings that went nowhere. I spoke to players, agents, managers, coaches, owners, recruitment teams and sporting directors….

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FOOTBALL HASN’T RUN OUT OF STRIKERS. IT HAS STOPPED PRODUCING THEM

Posted on September 2, 2026 by Scott Matchmaker

I was at Wigan against MK Dons tonight. Wigan won. But I left thinking about the striker. He kept coming short. Wide players came inside. There was not enough running beyond. Not enough of a winger taking a full-back on, reaching the line and whipping one across the box. Too much football in front of…

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MLS Should Study WWE. USL Should Study AEW.

Posted on August 31, 2026 by Scott Matchmaker

American soccer keeps looking to Europe for answers. It should spend a night watching professional wrestling. Not because football should become fake. Because wrestling understands something football often forgets. The competition is sport. Everything around it is storytelling. MLS should study WWE. MLS NEXT Pro should study NXT. USL should study AEW. Not to copy…

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I Wasn’t Wrong About MLS or USL. But I Was Wrong About One Thing.

Posted on August 31, 2026 by Scott Matchmaker

I have criticised MLS. Hard. I have criticised USL even harder. I have called MLS too commercial, too protected and too detached from some of the things that make football matter. I have questioned USL franchise fees, protected territories, player pathways and the economics of asking owners to spend millions before they have built anything…

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BEST HAIR CLAY FOR MEN

The Preston Machine: Why North End Should Stop Gambling on Promotion and Build a Player-Trading Club

The LA Aztecs Need More Than a Stadium. We Need the Right City Partnership.

YOU SHOULDN’T BE ALLOWED TO BUY A FOOTBALL CLUB WITH THE FOOTBALL CLUB’S OWN MONEY

The Conor Benn You See Might Not Be the Conor Benn People Know

Repricing the Premier League

Stop Treating the Transfer Market Like Deliveroo

I Wasn’t Scouting Players. I Was Looking for Where Football Had Mispriced the Human

FOOTBALL HASN’T RUN OUT OF STRIKERS. IT HAS STOPPED PRODUCING THEM

MLS Should Study WWE. USL Should Study AEW.

I Wasn’t Wrong About MLS or USL. But I Was Wrong About One Thing.

Luton. Leeds. Blackburn. Los Angeles.

When the Dream Becomes the Job

Leave the Nine-Year-Olds Alone

Scotland Didn’t Go Out Because They Were Worth Less. They Went Out Because Their System Was.

Hairbond Is The Best Thing I Have Ever Done Professionally

The Handshake Nobody Owes

England Have Talent. What They Lack Is Telepathy.

Access Is the Leash

Andrew Tate for Prime Minister?

Britain Doesn’t Need Another Politician.

I Come From The School Of Shankly

Stop Dictating To Football Supporters

What A Spanish Journalist Asked Me About The Future Of Football

Footballers Are Not Content

I Left School at 15.

Professional Football Is Not a Talent Competition

The Hydration Break Is Football’s First Climate Tax

Don’t Just Ban Social Media. Build Childhood Again.

Britain Is Not Broke. The Deal Is.

Cape Verde Reminded The World What Football Is

WHAT IF ORDINARY PEOPLE CAN’T BUILD THINGS ANYMORE?

People Need People

Elon Musk and the Billionaire State

I Cheered Bosnia’s Goal

Nigel Cabourn: The Man Who Made Old Clothes Feel Like Holy Relics

Infantino Said Relax. Day One Showed Why Nobody Can

The Gambling Industry Has Football in a Headlock. I Want No Part of It.

They Still Think Dyslexia Means You’re Thick

Do I Need More Shareholders, Or Do I Need More Fans?

The World Cup Invited The World. Then The Paperwork Turned Up.

Richard Kone Is Not Proof Football Works

Still Human

Everybody Remembers The Founders

$18 For A Beer. $7.50 For Water. The World Cup Has Lost The Plot.

Jamal Musiala Plays Like Football Still Has a Soul

The Los Angeles Aztecs Are Looking For One Founding Shirt Partner

My Heart Says Tony Mowbray. My Brain Says Dave Challinor.

The World Cup Has Become A Rich Man’s Theme Park — And Football Should Be Ashamed

Why Los Angeles. Why Now. Why You.

At 44, I’m Chasing Level 4

A Dying Boy Told The Truth. The System Believed A Lie.

The World Cup Outsiders Hiding in Plain Sight

We Didn’t Raise Weak Men. We Removed The Places Where Strength Was Built.

Jeff Bezos: The Man Who Proved Power No Longer Wears a Uniform

The Working Class Never Disappeared. It Just Got Better at Pretending.

When People Stop Trusting the Referee

Thank You

Adam Wharton: The Match Winner England Left at Home

Blackpool: Why I Wrote This Song

America Has 340 Million People. Why Are They Still Hoping?

Taking a step back from social media for a bit.

Football Has a £3 Billion Problem. This Fixes It.

Owners Win. Fans Pay.

Football Isn’t Being Played Anymore. It’s Being Processed.

What Saint and Greavsie Knew That Football Media Forgot

Nothing’s Changed on the Surface. Access Has:

They Run the Club. They’re Just Not Allowed to Decide It.

Own the Los Angeles Aztecs™ Before the World Catches On

Own the Name or Lose the Game

Leicester City Weren’t Relegated. They Were Replaced

Up Here, It’s Just Football

Football Has Been Bought Some of Us Refuse to Sell

The Standard Was Set Early

£1,705 to Watch Your Own Club. You’re Not Being Excluded. You’re Being Outbid.

Most People Will Watch This Happen. A Few Will Own It.

Why Do We Even Need Billionaires?

Step Forward or Stay Where You Are

White Hart Lane: You Can’t Buy What We Had

We Didn’t Lose Connection. It Was Engineered Out Of Us.

The first investor didn’t wait.

Hairbond Didn’t Break Into Football. Football Let It In.

The First 100: LA Aztecs – Founding Edition

From League One to National League North in a Handful of Years — Morecambe Wasn’t Lost. It Was Let Go.

Union Berlin Just Exposed Football’s Biggest Lie

The Deals I Did in Football — And Why I Burned the Map

Football Gets It Wrong. Players Like Dom Jefferies Prove It.

He Didn’t Just Buy a Club. He Made It Matter.

Scott McTominay Is What Football Forgot How to Value

How I’d Sell Out the First Game Before It’s Even Played

The £500K Decision That Will Define Who Owns the Next Era of Football

I Don’t Watch Football. I Build Inside It

They Laughed at Keir Starmer Playing Football. That’s the Problem

Football Didn’t Outgrow Total Football. It Lost The Courage To Play It

Tottenham Lost the Manager: Then They Lost the Structure

You’ve Built MLS. Now Make It Matter.

I’ve Watched Wrestling for 35 Years. Football Is Missing a Billion-Dollar System.

From Customers to Owners: Why I’m Building a Different System

Football Doesn’t Hire the Future. It Hires Insurance.

The LA Aztecs Are Live on Wefunder

The Los Angeles Aztecs Are Coming Back — The Only Question Is Who Builds It

We’re Not Holding Trials. We’re Selecting The Los Angeles Aztecs.

The World Cup Isn’t Being Protected

You’re Not Losing Your Son

MONTHALT® IS BACK

Franchise Sport Isn’t Broken. It’s Built to Extract.

FOOTBALL IS FOR THE FANS

Startups Don’t Fail Because They Lack Vision. They Fail Because They Prove the Wrong Thing.

I’m Not an Operator. I’m a Matchmaker. And That’s Exactly Why This Works.

FOOTBALL IS FOR THE FANS: OWNERSHIP IS THE NEXT BATTLEGROUND

How Barbers Actually Make Money From Retail (Without Forcing Sales)

LA Aztecs Is Coming Back. This Time It’s Being Built Differently.

The System Is Outdated. Football Just Shows You First.

The Boot — The Complete Story

I Was Asked to Run a Football Club. I Said No.

Football Is Becoming Exactly What Orwell Warned Us About

£4 Billion Isn’t the Scandal – It’s the Receipt

The Boot: Series Two Starts Now

Football Doesn’t Have a Talent Problem

Los Angeles Aztecs Football Show Episode 1: The Rebuild Starts

IF FOOTBALL NEEDS PERMISSION TO EXIST, IT NO LONGER BELONGS TO THE PEOPLE

Football Was Taken From The Fans

Football Didn’t Betray Men. It Abandoned Them.

Stylo Matchmakers

The Chelsea Transfer Machine

When Football Started Handing Out Peace Prizes

Little Hugo

Four Historic American Soccer Clubs Are Coming Back

The Members Room

Tottenham Must Choose What It Wants To Be

Spurs Should Go Down

The Most Interesting Talent Pool in Football Is the Players Who Were Released

The £3 Million Striker Premier League Clubs Ignored

How Hairbond Ended Up in Hollywood

Modern Football Became Safe. We Want to Make It Exciting Again.

500,000 Reads and the Beginning of Something Bigger

The Last Managers Who Belonged to the Fans

The Boardroom Seat Football Is Missing – Why Clubs Need a Chief Supporter Officer

Football’s Dirty Secret: The Dream Built on Cheap Labour

Killed In America

Concrete Saved Us

The $600 Million Illusion

Why I’m Moving Away From ChatGPT — And Tightening My AI Discipline

The £48m Sheffield Wednesday Fantasy — And The Arithmetic Nobody Wants To Face

Twenty Thousand Streams. No Permission.

If Shankly Walked Into Modern Football, He’d Tear It Down

REPLACED is live on Apple Music.

Mislabelled at Eleven

Growth at Any Cost

Spectacle, Systems and the Architecture of Control

Football Clubs in Administration

Create or Be Managed

The Hollowing, The Builders, and The Next Generation

The Boot: A Story About the Moment You Let the System In

Customer Support

Everton 151% Above Inflation

Fifteen Years of Hairbond: Built the Hard Way

The Boot Is Now Live.

FIFA, INFANTINO, AND THE CORPORATE TAKEOVER OF WORLD FOOTBALL

The Dark Side of Football

The Super Bowl vs the Premier League

Football Isn’t a Political Party

Football Is For The Fans — Ownership, Identity and the Lost Opportunity

Jim Bentley, Morecambe, and What a Football Club Is Supposed to Be

The Boot: Episodes Seven & Eight

The Boot: Episode Six

The Boot: Episode 5

The Empty Stadium Problem

Not Built Normal

VAR, Authority, And The Moment Football Forgot What It Was

The Next EFL Manager Won’t Be the Loudest Voice in the Room

The System That Only Solves Yesterday

The Last Time Football Felt Real

The Boot: Episode Four

The System Doesn’t Understand ADHD — And That’s the Real Problem

The Boot: Chapter Three

Pep Guardiola Didn’t Break Football’s Rules.

Epstein Wasn’t a Crime

Why I’m Writing an Album

The Generation Football Trained to Stay Silent

Football Has an Accountant Problem: The Moral Liquidation of the Beautiful Game

The Boot — Chapter Two

Blackburn Rovers: How a Premier League Club Was Turned into a Managed Asset

ROBIN FRIDAY AND THE BOOTS THE SYSTEM COULDN’T CONTROL

David Beckham, Sir — and the Dangerous Lie We Tell Our Kids

Gordon McQueen. And Why Heading Should Be Banned.

HAIRBOND FOUNDER · STYLO MATCHMAKERS REVIVAL · FORMER FA INTERMEDIARY · LOS ANGELES AZTECS

© 2026 Scott ‘Matchmaker’ Michaels
Email: scott@footballisforthefans.com

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