There are two ways brands end up in football. They either pay their way in.Or they earn their way in. Hairbond earned it. Most Brands Rent Attention The pro hairstyling market is loud. Campaigns. Influencers. Paid posts. It looks big. It feels polished. But it’s rented. Turn the spend off and it disappears. Hairbond Took…
Football didn’t die. It was taken. Stripped of meaning.Packaged for profit.Sold back to the people who built it. Clubs became assets.Fans became customers.Identity became templates. And somewhere in all of that… Ownership disappeared. This isn’t nostalgia. This is taking it back. The Line in the Sand Every movement has a moment. Before it’s obvious.Before it’s…
I Watched Them Rise at Christie. The System Broke It. This Is How Morecambe Fell. A football club doesn’t fall from League One to the National League North in a handful of years. Not by accident. Not by bad luck. That kind of drop tells you something broke long before the table showed it. Morecambe…
The Decision After defeat at Heidenheim, 1. FC Union Berlin sacked Steffen Baumgart. They didn’t stall.They didn’t hide behind process. They appointed Marie-Louise Eta until the end of the season. First female head coach in the history of the men’s Bundesliga. One decision. And the entire game looks outdated overnight. The Lie Football sells a…
I’ve sat inside football deals most fans will never see. Not in the stands. In the rooms. That’s where you learn what the game really is. And once you see it, you don’t go back. The Record I was a registered FA intermediary. IMS004302. In 2020, I worked a mandate with Sheffield Wednesday. I also…
Football has a bad habit. It looks at teenagers and decides what men will become. That is one of the biggest flaws in the game. At 15, 16 and 17, clubs make long-term decisions on short-term bodies. Players who haven’t finished growing. Haven’t lived. Haven’t been tested. Football doesn’t predict the future. It guesses early…
Football didn’t used to ask for permission. It didn’t sit in meetings. It didn’t hide behind models. It didn’t wait to be approved. It walked out under the lights like it owned the place. And in the 1970s, that wasn’t a metaphor. It was real. Elton John didn’t just make music. He was culture. Global…
There are players you watch. There are players you rate. Then there are players the game respects before it knows why. When Diego Maradona Jr. says “If my father was God, McTominay is Jesus” you pay attention. Not because it is literal. Because it rings true. Scott McTominay is one of the good lads. Lancaster….
You don’t sell tickets. You build tension. That’s where football has gone wrong. It became about the fixture instead of the feeling. Fixture announced. Tickets released. Marketing pushed. Hope people turn up. That’s not demand. That’s dependency. The first event isn’t about football. It’s about whether people feel something before it even starts. If they…
I’m not raising £2.5M. I’m appointing the one who leads Football Is For The Fans. Let’s be clear from the start. This is not a pitch. I’m not sending decks around hoping someone “likes the idea”. I’m building something that is already forming. And I’m selecting one person to step in early enough to matter….